NGO
Case Study
Scaling Donor Acquisition
Helping Global Water Initiative Reach 2x More Communities
+145%
New Donors
3.2x
ROAS
$1.2M
Raised
The Challenge
GWI struggled with high CPA (Cost Per Acquisition) and low retention. Their message wasn't resonating with younger demographics.
Our Approach
We implemented a full-funnel paid social strategy combined with a storytelling-first content redesign. By focusing on individual outcome stories rather than generic stats, we humanized the crisis.
The Results
Within 6 months, donor acquisition costs dropped by 45% while volume more than doubled. The recurring donor base grew by 60%.
"Momentum transformed how we connect with supporters. Their strategic approach helped us reach more people than we ever thought possible."
Sarah Chen
Director of Development